Pages With High Impressions, Low CTR
These pages are appearing in search results frequently but have CTRs below 1%. Optimizing title tags, meta descriptions, and schema markup could increase clicks significantly.
| # |
Page |
Impressions |
Clicks |
CTR |
Avg Position |
| 1 | /refinish-kitchen-sink/ | 1,377 | 1 | 0.07% | 50.9 |
| 2 | /how-to-reglaze-a-sink-step-by-step-guide... | 1,113 | 2 | 0.18% | 43.0 |
| 3 | /reglaze-sink-2/ | 931 | 1 | 0.11% | 50.4 |
| 4 | /contact/ | 832 | 5 | 0.60% | 38.5 |
| 5 | /locations/ | 762 | 1 | 0.13% | 40.3 |
| 6 | /sink-refinishing-costs-process-and-how-to-make-it-last... | 732 | 1 | 0.14% | 26.1 |
| 7 | /bathtub-refinishing-service/ | 682 | 4 | 0.59% | 32.4 |
| 8 | /about-us/ | 626 | 2 | 0.32% | 49.5 |
| 9 | /sink-refinishing/ | 439 | 3 | 0.68% | 52.4 |
| 10 | /how-to-refinish-a-porcelain-sink... | 413 | 1 | 0.24% | 42.5 |
Key Insights & Recommendations
TOP PERFORMER
"porcelain and fiberglass maintenance" is the top search query with 12 clicks at a 9.38% CTR and avg position 13.9. This branded/service term is outperforming all other queries. The combined variations ("porcelain and fiberglass maintenance" + "porcelain & fiberglass maintenance") account for 15 clicks total, representing 45% of all query clicks.
STRONGEST PAGE
The
LA County Bathtub Refinishing Service page (GMB version) is the top-performing page with 40 clicks and 2,619 impressions at a 7.5 avg position. Combined with the non-GMB version, this page drives 48 clicks total (31% of all page clicks).
LOW CTR ACROSS THE BOARD
The overall 0.5% CTR across 28,000 impressions indicates a significant opportunity. Many pages rank on pages 3-5 of Google (positions 20-50) where visibility is low. Improving rankings to page 1 (positions 1-10) through targeted SEO would dramatically increase click volume.
SINK-RELATED CONTENT UNDERPERFORMING
Multiple sink-related pages (/refinish-kitchen-sink/, /reglaze-sink-2/, /sink-refinishing/) have high impression counts (1,377 + 931 + 439 = 2,747 combined) but extremely low CTRs (0.07% - 0.68%). The "sink refinishing" query alone has 484 impressions with 0 clicks at avg position 50.4. These pages need ranking improvements and better title tags/meta descriptions.
CRITICAL: "BATHTUB REFINISHING LOS ANGELES" RANKING
The core money keyword "bathtub refinishing los angeles" has 196 impressions but only 5 clicks, with an avg position of 38.0 (page 4). Similarly, "bathtub reglazing los angeles" has 52 impressions at position 37.6 with only 1 click. Improving rankings for these high-intent local keywords should be a top SEO priority.
NEAR ME QUERIES
"Near me" queries are showing promise: "bathtub reglazing near me" (pos 7.1), "fiberglass bathtub refinishing near me" (pos 21.3), "bathtub repair near me" (pos 22.4), and "shower refinishing near me" (pos 25.8). These local-intent queries indicate that Google Business Profile optimization and local SEO can drive more traffic.
COMMERCIAL QUERIES OPPORTUNITY
"Commercial shower refinishing hollywood" (221 impressions, pos 24.1) and "commercial tub refinishing hollywood" (187 impressions, pos 19.9) show search demand for commercial services. Creating dedicated commercial refinishing landing pages could capture this traffic.
LOCATION PAGE PERFORMANCE
Location-specific pages are gaining traction: San Pedro (3 clicks, pos 10.3), Menifee (2 clicks, pos 12.0), Pomona (2 clicks, pos 13.5), Woodland Hills (2 clicks, pos 17.8). These pages are ranking in the top 20, confirming the local SEO strategy is directionally correct. "Bathtub repair san pedro" has 130 impressions at position 6.6 with 0 clicks, suggesting the meta description may need optimization.